![]() Overall, the most effective way to do that is to use the social media platforms that most of your potential pin-buyers are already using, like Instagram and Facebook. Once you have a nice online store, you’ll be ready to start marketing your pins so you can reach people that might discover your work, love it, go to your site, and buy. Over time, cost savings like these really add up and help you build your business. Everyone wins! Another great perk about deals like this one is that you’ll make more $$ per purchase since you will be able to send more than one pin per shipping package, which usually accounts for a dollar or so from each sale you ship out. They make it easier for people to buy more pins at a lower price and you’re able to sell off your inventory faster. Allow them to shine by also putting your heart and soul into taking awesome photos!Īnother insider tip that will help you get more pins sales is offering packaged deals of 2 or more pins at a lower price (like this one or this one). You’re already putting your heart and soul into making awesome pins. For great examples of that, check out Tough Times, Pintrill. Not only will your pins look more appealing, but you’ll also differentiate yourself from the majority of pin makers that don’t put in the effort to take nice photos of their pins.Īvoid using boring white-background pics (they usually don’t grab people’s attention on social media) and instead focus on taking eye-catching photos in environments that show off your own personality. The same applies to enamel pins! Put in the effort to take GREAT product shots of your pins and you’ll see better sales. Like any retail store you enter, if the product looks less-than-perfect and there’s bad lighting, you’re a lot less likely to buy something. ![]() A higher price will likely result in lower sales and a lower price might get you a few extra sales a month, but if you’re creating standard 1–2 inch hard or soft enamel pins, I’d recommend starting at the $10 standard price since that will give you comfortable profits to start building a business.Īn often-overlooked aspect of successfully selling pins online is having the awesome product shots. Currently, most pins start at around $10 USD. When you put up your pins for sale on your site it’s also important that you price them right, since that can greatly influence how much people buy (or don’t buy) from your shop. ![]() I'll get a commision if you sign up, which will help me be able to continue writing articles like this one. In case you’re wondering, I use the Debut theme on my site.Īlso, please use this Shopify link if you want to sign up. Here’s a short but effective tutorial on everything you need to do to get started on Shopify. ![]() Why? In comparison to the other e-commerce providers, Shopify is generally easier to use, but more importantly, they have the most robust group of third-party apps that will make it really easy for you to ship quickly and cheaply as well as optimize your site for selling. There are a lot of e-commerce providers out there (like Squarespace, Etsy, Wix, and a whole bunch more), but from experience, I’d recommend you use Shopify. To be able to sell pins online, you first need an online storefront where people can buy your designs, and preferably, have a fast and fun experience doing it. ![]() The hard part is knowing exactly where to start and what to do, but that’s why this article is here :) You can sell enamel pins anywhere, but more often than not, the internet is where you can reach the largest amount of people at the lowest cost, and that usually translates into more pin sales. All you need is a thoughtful and informed strategy on how to sell your pins, and of course, a whole lot of elbow grease and passion.įrom the years of experience building a business from and learning about the craft through pin-makers from all around the world, here is a breakdown of the most important elements and tips to successfully sell enamel pins (you can also learn about everything I've learned while growing my small business on Instagram through my Instagram online class ): Pick the right e-commerce provider to build your online storefront: The dream of one day earning enough of an income from your enamel pin sales to create more designs, or better yet to build a business from it, might seem out of reach for most of us, but believe me, it’s not. You’ve finalized your first design & mock-up, you found the right factory to manufacture it and you’ve had your first batch produced. Okay, so you’ve decided you want to make your own enamel pins. ![]()
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